Jing Betty Feng, Ph.D., is a Professor of International Business at Business Management Department. She earned her BA and MBA from Michigan State University and her Ph.D. from Georgia State University. Dr. Feng teaches international business related courses with an emphasis on technology, innovation, and sustainability. She entered academia after seven years in global supply chain management, holding roles at companies including Dell and Whirlpool.
Dr. Feng’s research explores the dynamics of global business through the lenses of intercultural interaction, sustainable internationalization, and the evolving relationship between technology and human behavior. Her work has appeared in leading journals such as the Journal of Business Research, the International Journal of Cross-Cultural Management, and Management and Organization Review. Her recent projects examine gender bias in AI‑mediated negotiation and AI literacy among college students. As a 2025–2026 SUNY AI for the Public Good Fellow, she contributes to initiatives that advance responsible and ethical AI literacy across disciplines.
Dr. Feng has also authored several white papers supporting international engagement for local businesses and contributing to economic development in the Long Island region. She has served on the leadership team for the Academy of International Business Teaching and Education Shared Interest Group and as an editorial board member for the Journal of Business Research and EIX – Entrepreneur & Innovation Exchange.
Beyond her research, Dr. Feng is passionate about student-centered learning and real‑world problem-solving. She has served as a faculty advisor for the New York State Business Plan Competition and the International Business Club, and she currently organizes the annual Innovation Challenge while mentoring students engaged in innovation and undergraduate research. Her commitment to experiential learning has been recognized through multiple awards and grants supporting public-interest and community-focused initiatives.
Courses Taught
International Business
International Management
Global Strategy
Creativity and Innovation in Organizations
Negotiation for Business Professionals
Publications
- Hyejin Cho, Jing Betty Feng and Ebru Ulusoy, Encompassing Diversity in International Business Education: A Case Study of Virtual Service-Learning, Journal of Teaching in International Business, 35(1-2) 2024, 50-73.
- Jing Betty Feng and Xu Zhang, Teaching Social Impact Measurement to Enable Socially Savvy Decisions in Business in A. Šilenskytė, M.A. Schmitz and S. Toh (Eds.), Teaching social sustainability: A toolkit on circularity, equity, diversity and inclusion in business education, : Palgrave Macmillan (2024), pp. 89-107.
- Andy Chiou and Jing Betty Feng, East Asian American Cultural Essentialism, Frontiers in Organizational Psychology, 2 2024, 1337393.
- Jing Betty Feng and Leigh Anne Liu, Culture Fit and Employee Engagement in Foreign Subsidiaries: Evidence from Chinese MNEs in the United States, International Journal of Cross-Cultural Management, 23(3) 2023.
- Jing Betty Feng, Steven Y. Liu and Leigh Anne Liu, Cognitive Antecedents of EMNEs’ Dynamic Capabilities: A Case Study of Global Identity at Lenovo, Journal of Business Research, 154 2023.
- Jing Betty Feng, Long Island Offshore Wind Supply Chain Analysis, commissioned by Long Island Economic Development Council Work Group - Tradeable Sectors, 2021.
- Jing Betty Feng and Lawrence Yu, Lenovo – The Global Challenger From an Emerging Market in S. Cavusgil, P.N. Ghauri and L. Liu (Eds.), Doing Business in Emerging Markets, the third edition, : Sage Publications Ltd (UK) (2021), pp. 178-186.
- Jing Betty Feng, 2020 Long Island Business Development Report, commissioned by Long Island Economic Development Council Work Group - Tradeable Sectors, 2020.
- Jing Betty Feng, Integrate LEGO® SERIOUS PLAY® for Collective Creativity, Entrepreneurship & Innovation Exchange, 2020.
- Jing Betty Feng, Leigh Anne Liu and Chunyan Jiang, What Is Parochialism? A Beast that May Block Chinese Firms’ Globalization, Management Insights, (04) 2019, 30-35.
- Jing Betty Feng, Leigh Anne Liu and Chunyan Jiang, Parochialism and its Implications for Chinese Companies’ Globalization, Management and Organization Review, 15(4) 2019, 705-736.
- Jing Betty Feng, Innovation challenge engages students at a commuter school, Entrepreneurship & Innovation Exchange, 2018.
- Jing Betty Feng, 2018 Long Island Business Development Market Research Report, commissioned by New York State's Global Working Group, 2018.
- Mala Kaul, Jing Betty Feng and Lars Mathiassen, A semantic sense-and-respond approach to IT-enabled buyer-supplier relationship management: an action research study, International Journal of Business Information Systems, 25(4) 2017, 427-455.
- Wenbo Guo, Jing Betty Feng, Brad McKenna and Pengzhu Zhang, Inter-organizational governance and trilateral trust building: a case study of crowdsourcing-based open innovation in China, Asian Business & Management, 16(3) 2017, 187–207.
- Jing Betty Feng, Improving intercultural competence in the classroom: A reflective development model, Journal of Teaching in International Business, 27(1) 2016, 4-22.
- Leigh Anne Liu, Inlow Lin and Jing Betty Feng, Institutionalizing Sustainable Conflict Management in Organizations: Leaders, Networks, and Sensemaking, Conflict Resolution Quarterly, 32(2) 2014, 155–176.
Awards & Honors
- Publication "Improving intercultural competence in the classroom: A reflective development model" received the 2018 CTLT Annual Award for Outstanding Scholarly Publication in the social science or humanities at Farmingdale State College, 2018.
- Article entitled "Innovation Challenge Engages Students at a Commuter School" received 2018 Schulze Publication Awards, 2019.
- Farmingdale College Foundation Award for Excellence in Teaching, 2019.
- Article entitled "Integrate LEGO® Serious Play® for Collective Creativity" received 2020 Schulze Publication Awards, 2021.
- the Best Traveler and Educator Collaboration at Reach the World, 2023.
- Conference paper: Hyejin Cho and J. Betty Feng, "A Service-Learning Approach to Managing Diversity in International Business Education", awarded the Best Paper on International Business Education by Consortium of Undergraduate IB Education (CUIBE), 2023.
